VP, Marketing
Campfire · On-site
MeritLog read this listing from Campfire's Ashby job board and last checked it on September 12, 2026.
Source: the employer's Ashby job board. Open the original listing for current details.
Job details
- Work model
- On-site
- Salary
- Not listed by source
- Location
- San Francisco
Hiring context
How this role compares at Campfire
Campfire has 34 live roles in MeritLog’s catalog across 9 job families, and 2 of them are in marketing. 27 of those listings publish a pay range, a disclosure rate of 79%.
Campfire concentrates this hiring in:
Counted across the job boards MeritLog tracks, at the time this page was served. Pay comparisons use only listings that publish a complete range in the same currency and period.
What the role asks for
What you'd do
- Own marketing strategy end to end: demand generation, pipeline, brand, product marketing, and communications.
- Build the demand engine - a repeatable, measurable motion that reliably generates and accelerates pipeline for our sales team.
- Recruit, hire, and develop an all-star marketing team, and be the kind of leader that top talent wants to follow.
- Partner tightly with Sales and Product to sharpen positioning for a technical, high-consideration buyer and drive efficient growth.
- Establish the metrics, systems, and operating rhythm that let marketing scale predictably as we grow.
- Tell Campfire's story to the market - sharpening how we talk about a genuinely new category of ERP.
What they're asking for
- A track record of building and scaling demand at a high-growth B2B SaaS company - most likely through demand generation, ABM, or integrated marketing, though we're open to strong operators who've come up through other paths.Skill
- Experience driving pipeline and revenue in mid-market and lower-enterprise sales motions, with the range to grow deal sizes as we move upmarket.Skill
- Proven ability to build a team from the ground up and attract exceptional people.Skill
- Comfort operating in ambiguity and moving fast - you're as strong at strategy as you are willing to get into the details and execute.Skill
- A rigorous, metrics-driven approach paired with genuine creative instinct for brand and story.Skill
- Experience marketing a system-of-record, finance, or back-office platform - it's a plus, but not a requirement. We care more about caliber and drive than category pedigree.SkillPreferred
Parsed by MeritLog from the employer’s own posting. The full description follows below.
Job description
ABOUT CAMPFIRE Campfire is the AI-native ERP for high-growth mid-market companies. We automate the work that slows finance teams down - transaction categorization, bank reconciliation, revenue recognition, and reporting - so they can stop building spreadsheets and start driving the business. Our platform includes Core Accounting, Revenue Automation, Ember AI, and our Accounting Intelligence foundation model. We're hiring a VP of Marketing to build the function that takes Campfire to a defining category leader. You'll own the strategy and the execution, stand up the team, and put in place the demand engine that carries us through our next stage of growth. WHAT YOU'LL DO - Own marketing strategy end to end: demand generation, pipeline, brand, product marketing, and communications. - Build the demand engine - a repeatable, measurable motion that reliably generates and accelerates pipeline for our sales team. - Recruit, hire, and develop an all-star marketing team, and be the kind of leader that top talent wants to follow. - Partner tightly with Sales and Product to sharpen positioning for a technical, high-consideration buyer and drive efficient growth. - Establish the metrics, systems, and operating rhythm that let marketing scale predictably as we grow. - Tell Campfire's story to the market - sharpening how we talk about a genuinely new category of ERP. WHAT YOU'LL BRING - A track record of building and scaling demand at a high-growth B2B SaaS company - most likely through demand generation, ABM, or integrated marketing, though we're open to strong operators who've come up through other paths. - Experience driving pipeline and revenue in mid-market and lower-enterprise sales motions, with the range to grow deal sizes as we move upmarket. - Proven ability to build a team from the ground up and attract exceptional people. - Comfort operating in ambiguity and moving fast - you're as strong at strategy as you are willing to get into the details and execute. - A rigorous, metrics-driven approach paired with genuine creative instinct for brand and story. NICE TO HAVE - Experience marketing a system-of-record, finance, or back-office platform - it's a plus, but not a requirement. We care more about caliber and drive than category pedigree. WHY NOW Campfire is at the inflection point where the right marketing leader shapes the trajectory of the entire company. If you want a builder's role with real scope, senior-level ownership, and a mission worth doing, this is it.
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