Growth, Digital

Job details

Work model

Hybrid

Salary

$140K - $190K

Location

New York

Company website

clayrun.notion.site

Hiring context

How this role compares at Clay Labs

Clay Labs has 57 live roles in MeritLog’s catalog across 9 job families, and 8 of them are in marketing. 50 of those listings publish a pay range, a disclosure rate of 88%.

This role's posted range of $140K - $190K sits above 20% of the 49 other Clay Labs roles quoted over the same currency and period.

Counted across the job boards MeritLog tracks, at the time this page was served. Pay comparisons use only listings that publish a complete range in the same currency and period.

What the role asks for

Parsed by MeritLog from the employer’s own posting. The full description follows below.

Job description

ABOUT CLAY AI is unleashing the biggest wave of company creation in history. Clay's mission is to be the engine those companies use to grow to their full potential. Clay predicts the next best action for your business and then helps you take it. We started by aggregating the best data for B2B companies. Then, we built the infrastructure to run any personalized campaign on top of it, including emails, ads, landing pages, and workflows that make reps more productive. Now, we're building agents that can help grow your company for you. We're already helping thousands of customers - including Anthropic, OpenAI, Google, and Visa - go to market with unique data, signals, and AI research. In 2026, we raised a $115M Series D https://www.linkedin.com/safety/go/?url=https%3A%2F%2Fwww.nytimes.com%2F2026%2F09%2F09%2Fbusiness%2Fdealbook%2Fclay-ai-fundraising.html%3Fsmid%3Durl-share%26unlocked_article_code%3D1._1A.E5rN.MeYsbgEsUKbB&urlhash=XS4q&mt=4bpSf4a8omAKuAHqAqZx6C11QpbLK_QwIhSV7gSf4Wf9aywPF_KBSiX9IkWE1AhXBEjPH8mK6fAEN7CMFlpvo0lPAtKRjs-dhgzYqHiVKUMCRtw0jScFgxWCRRfYs4HCX0YL9L6PCQz-edBLinvRdU_TaVUL2dA3&isSdui=true&lipi=urn%3Ali%3Apage%3Ad_flagship3_feed%3BoQmIsufoRJm7X2HC5Rqd%2Fw%3D%3D at $7.1B Valuation led by Wellington - and are on track to cross $200M in revenue this quarter. We also launched a $1M Scholarship fund for GTME Education. Some things to know about us: - Our community http://community.clay.com includes 17,000+ customers, 200+ integration partners, 125+ agencies, 50+ Clay clubs https://luma.com/claylive, and 30k members on Slack. - Our culture https://nextplayso.substack.com/p/spotlight-clay is unique inside and outside of work. Our team members are also DJs, activists, writers, clowns, marathoners, skydivers, psychedelic therapists, social workers, and more. - All employees can work with world-class coaches who specialize in creativity, management, and more. - Our operating principles - including negative maintenance and non-attached action - guide our work. Read more about them here https://cdn.prod.website-files.com/61477f2c24a826836f969afe/685d83a71452245cc1129791_4d770abfd83e276ec15315a2e06945bd_Clay2025_OperatingPrinciples.pdf. - Read about us in the NYT https://www.nytimes.com/2025/08/05/business/dealbook/clay-ai-marketing-fundraise.html, Forbes http://google.com/search?q=forbes+clay&rlz=1C5OZZY_enUS1155US1155&oq=forbes+clay&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQABiABDIHCAIQABiABDIHCAMQABiABDIHCAQQABiABDIHCAUQABiABDIHCAYQABiABDIHCAcQABiABDIHCAgQABiABDIHCAkQABiABNIBBzkzM2owajSoAgOwAgHxBVAe8UAxJx_p&sourceid=chrome&ie=UTF-8, First Round Review https://review.firstround.com/podcast/inside-clays-unconventional-path-to-1-25b/, and more https://www.clay.com/press. Hear from our employees directly on our Glassdoor https://www.glassdoor.com/Overview/Working-at-Clay-EI_IE9850794.11,15.htm page! GROWTH, DIGITAL @ CLAY We're hiring someone to own and scale Clay's paid digital motion across platforms - Google, LinkedIn, Meta, and beyond - to reach our enterprise accounts. You'll own our paid programs end-to-end: keyword strategy, landing page alignment, bid management, audience targeting, and the measurement framework that ties spend to pipeline. Beyond the core channels, you'll have real autonomy to experiment: Reddit, X, connected TV, or wherever the data takes you. You build the case, run the test, and own the call on what to scale. If you've built a paid channel from scratch before, think in pipeline rather than impressions, and want to own a pipeline goal, this is the role. WHAT YOU'LL DO Build and scale paid across channels - Build and run our paid ads programs across Google, Bing, LinkedIn, and Meta: keyword strategy, campaign architecture, bid management, audience targeting, landing page alignment, and conversion tracking. - Focus all spend on our highest-value enterprise accounts and the self-serve accounts showing signs of enterprise intent. - Build the measurement framework: CPL, CPQL, tier mix, and pipeline contribution. Every dollar of spend should be traceable to an outcome. - Maintain and optimize our Conversion API (CAPI) setup to ensure accurate signal passing back to ad platforms. - Stay close to the numbers: if something isn't converting, diagnose it and fix it. If something is working, scale it. Experiment and expand across new channels - Once SEM is running, make the call on where to test next: Reddit, X, connected TV, or other channels you can build a case for. - Run the experiments, read the results, and decide what to scale. Own the number - Carry a pipeline goal on paid, shared with the Growth and Sales teams and measured in qualified leads, meetings, and opportunities. - Work in lockstep with Growth, Ops, and Brand so the feedback loop is tight and the whole motion gets sharper over time. WHAT YOU'LL BRING - Paid advertising experience. You've owned paid programs end-to-end - search, social, or both - across keyword strategy, audience targeting, bidding, landing page alignment, and measurement. - Quantitative fluency. You think in CPL, CPQL, and pipeline contribution, not impressions or clicks. You're comfortable building simple models, reading dashboards without prompting, and owning a number. - Builder DNA. You've gone 0→1 on a channel before - created structure where none existed, figured out what works, and scaled it. - Cross-functional instinct. You work naturally with creative, ops, and sales. You gather insight from a sales rep, turn it into a campaign brief, run it, and report back without needing a coordinator in the middle. - Comfort with B2B SaaS buying dynamics. You understand how enterprise deals actually move (including how self-serve usage can signal enterprise intent) and can design campaigns that work across a long, multi-stakeholder sales cycle. - Passion for Clay. You're excited to use Clay to build the plays, and to evangelize the product as if it were your own. NICE TO HAVE - Experience with the modern GTM stack (Clay, Salesforce, outbound platforms). - Experience running connected TV, Reddit, or X campaigns.