Founding Marketer (Growth & GTM)

Job details

Work model

Remote

Salary

Not listed by source

Location

remote

Job description

About the Role A fast-growing, pre-seed healthtech startup based in Helsinki is hiring its first dedicated marketer - a founding hire who will own growth, go-to-market strategy, and brand storytelling from day one. This is a rare opportunity to build the marketing function entirely from scratch, shape the company narrative, and directly drive revenue and user growth at an early-stage company operating in the personalized health and diagnostics space. This is a hands-on, high-ownership role with direct partnership with leadership. If you thrive in fast-paced environments, love building things from zero, and have a strong track record in B2C growth marketing, this role is for you. What You'll Do • Define and execute GTM strategy across multiple channels to drive revenue and user growth. • Lead brand storytelling and positioning - create a compelling, differentiated narrative in the health and wellness space. • Own and manage paid advertising (Google Ads, Meta, LinkedIn), social media, partnerships, and influencer programs. • Collaborate cross-functionally with product, sales, design, and customer success teams. • Set and manage marketing budgets, forecast outcomes, and measure ROI across all channels. • Build, scale, and mentor the marketing function as the company grows. • Develop and deploy high-impact marketing campaigns and performance dashboards. What We're Looking For Must-haves: • 2–5 years of experience in B2C growth marketing, sales, or adjacent fields. • Demonstrable experience building and/or leading a marketing function. • Proficiency in digital marketing channels - Google Ads, Meta, and LinkedIn. • Strong brand storytelling and positioning skills. • Proven track record defining and executing multi-channel GTM strategies that drive revenue growth. • Experience with influencer and partner marketing, including campaign management and negotiation. • Proficiency with advanced marketing analytics, attribution modeling, and CRM/tooling (e.g., GA4, dashboards, CRM integrations). • Experience managing marketing budgets, forecasting, and measuring ROI. Nice to have: • Strong analytical skills for testing and iterating on marketing strategies at scale. • Experience in healthtech, wellness, diagnostics, or subscription/membership-based B2C products. • Background at a similarly early-stage startup in the health or life sciences space. Compensation & Benefits • Salary: $35,000 – $70,000 USD annually (commensurate with experience) • Early-stage equity opportunity (founding team hire) • Visa sponsorship available Location • On-site in Helsinki, Finland • This is not a remote role - regular in-person presence is expected Find Jobs in Germany on Arbeitnow