Growth Marketing Lead

Job details

Work model

Remote

Salary

Not listed by source

Location

remote

Job description

About the Role We're a fast-growing AdTech company (50–100 people) that combines human-made ad creative production with AI-driven testing and learning to help brands scale winning paid social campaigns. Think of us as a creative intelligence layer for performance marketing - we make ads, and every ad teaches the next one. As our Growth Marketing Lead, you'll sit at the intersection of strategy, media, and creative intelligence. You'll own high-impact client accounts, steer substantial media budgets, and work cross-functionally with forward-deployed creative teams and media buyers to drive efficient, scalable growth. This is a primarily client-facing and strategic role - but you're equally comfortable rolling up your sleeves and getting into the tactical weeds. This role is based on-site in New York City. Visa sponsorship is not available. What You'll Do • Oversee annual media budgets ranging from $5M to $50M across Meta, TikTok, and Google - driving efficient spend and account scalability • Lead client relationships through regular meetings, strategy sessions, and quarterly business reviews (QBRs) • Develop cohesive growth strategies that place creative at the center of paid advertising programs • Translate creative performance data into clear, actionable insights for clients, creative teams, and media buyers • Identify and execute optimizations across funnel strategy, signal quality, offer testing, and measurement frameworks • Partner closely with on-site creatives and media buyers to turn performance insights into high-performing content and scaled campaigns What We're Looking For Required: • 4–8 years of paid media experience; agency and/or consumer app background strongly preferred • Deep expertise in Meta (Facebook/Instagram) paid advertising platforms and campaign management • Proven track record managing accounts with seven-figure+ annual media budgets ($1M+) • Experience running paid media campaigns across Meta, TikTok, and Google • Strong analytical skills - ability to translate performance data into strategic recommendations • Experience developing growth strategies that tightly integrate creative performance with media buying • Excellent presentation and communication skills; comfortable leading QBRs and executive stakeholder meetings • Experience optimizing media efficiency beyond standard dashboard metrics (funnel strategy, offer testing, incrementality, etc.) Nice to Have: • Deep understanding of mobile advertising measurement systems including SKAN, AEM, and MMPs • Experience working in agency environments managing multiple client accounts simultaneously • Background in consumer app or mobile-first product growth marketing Compensation & Benefits • Salary: $130,000 – $175,000 per year, depending on experience • Opportunity to work with a high-growth team at the cutting edge of paid social and creative intelligence • Collaborative, in-office environment in New York City Location This is a fully on-site role based in New York City, NY. Candidates must be authorized to work in the United States - visa sponsorship is not available for this position. Find more English Speaking Jobs in Germany on Arbeitnow

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