Head of Marketing

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Job description

About the Role A fast-growing, Y Combinator–backed conversational AI startup is hiring a Head of Marketing to own and scale its entire marketing engine - from strategy and budget to hands-on execution. The company builds an AI voice platform that automates customer call operations for B2C businesses, handling sales, support, and operational workflows at scale across millions of calls. This is a founding-level marketing hire. You'll define how a technical, category-defining product is positioned and communicated, build a repeatable AI-first growth motion, and play a central role in the company's international expansion into the UK and US markets. You'll start hands-on and grow a high-performing team around you over time. What You'll Do • Own marketing end-to-end - full strategic and operational responsibility, including budget ownership and pipeline reporting. • Define and evolve positioning, messaging, and storytelling that make a technical product memorable and conversion-focused. • Set strategy, channel priorities, and KPIs; continuously track and report on pipeline impact. • Build and run a growth playbook that leverages AI and automation to scale inbound across organic and paid channels. • Plan and execute go-to-market launches for new segments and markets, with a particular focus on UK and US expansion. • Run rigorous experiments across channels; use data to prioritise and prove new growth levers. • Hire, develop, and lead a marketing team as the function scales, while staying operationally involved throughout. What We're Looking For Required • 4+ years in growth or marketing, with a track record of owning the function and managing a meaningful budget - ideally at an early-stage company or as an early marketing hire. • Proven experience translating technical products into clear, compelling positioning and storytelling. • Strong, hands-on growth experience across organic and paid channels, with a focus on building repeatable playbooks. • Experience leading go-to-market launches for new segments and international markets (e.g. UK, US). • Experience designing and executing AI-driven growth strategies and marketing automation. • Experience building and scaling a marketing team, including hands-on hiring and team development. • Data-driven mindset: comfortable running experiments, tracking KPIs, and making decisions from data. • Fluent in both English and German (bilingual) for marketing messaging and cross-functional collaboration. Nice to Have • Background in B2B SaaS or AI/automation-adjacent products. • Familiarity with CRM and marketing automation tooling (e.g. HubSpot, Salesforce). • Experience at a high-growth startup scaling from seed toward Series A/B. Compensation & Benefits • Salary: €75,000 – €120,000 per year, depending on experience. • Equity participation in a well-funded, early-stage company. • High-impact, high-ownership role with significant influence over company growth trajectory. • Work alongside an experienced, internationally minded team in Berlin. Location • On-site in Berlin, Germany - this role is based in the Berlin office. • Visa sponsorship is not available for this position. Find Jobs in Germany on Arbeitnow