Werkstudent Content & Brand (m/w/d)

Job details

Work model

Not provided by source

Salary

Not listed by source

Location

Berlin

Job description

About the Role A fast-growing Berlin-based B2B performance marketing agency is looking for a creative, self-driven Werkstudent Content & Brand (m/w/d) to own its entire brand presence from the ground up. This is a real ownership role - not an assistant position. You'll shape how the company shows up across LinkedIn, video, design, and every sales and marketing touchpoint that matters. You'll work 16–20 hours per week on a Werkstudent basis, ideally for 12+ months, on-site in Berlin (Mitte). What You'll Do • Write compelling LinkedIn content for company founders and the company account - hooks, storylines, carousels - calibrated to the tone a B2B niche actually responds to. • Produce image and video content end-to-end: concept, shoot, edit, design. Think Reels, talking heads, customer testimonials, and behind-the-scenes. • Own brand consistency across all channels: website, pitch decks, sales materials, and templates - everything should feel cohesive. • Build and maintain a content calendar and keep publishing cadence consistent - shipping beats perfecting. • Track performance data, identify winning formats, and scale what resonates. What We're Looking For Must-haves (dealbreakers): • Currently enrolled student with 16–20 hours/week available, ideally for 12+ months. • Proficiency in video editing tools (CapCut, Premiere, or equivalent) - concept to final delivery. • Proficiency in design/graphics tools (Figma, Canva, or equivalent) for visual assets, pitch decks, and sales materials. • Demonstrated experience producing LinkedIn content (posts, carousels, hooks) with an understanding of what performs on the platform. Strongly preferred: • Experience writing marketing and brand content for B2B or SaaS audiences. • Experience managing content calendars and executing consistent publishing schedules. • Experience analyzing content performance metrics and using data to inform strategy. • Experience producing video content end-to-end, including filming, editing, and post-production. • Experience building brand consistency across multiple touchpoints (website, decks, templates, marketing materials). Nice to have: • Experience with photography, lighting, and on-location content production. • Exposure to GTM, sales enablement, or marketing for B2B software/SaaS companies. • A portfolio or examples of personal content creation projects or published work. You're a great fit if you: • Move independently - you generate ideas, execute them, and seek feedback proactively. • Want to build a brand from scratch rather than iterate within a corporate process. • Live on LinkedIn and genuinely understand what makes content land. • Have a portfolio or samples ready to share. Compensation & Benefits • Competitive Werkstudent hourly rate (details discussed in interview). • Real autonomy and ownership over brand and content strategy from day one. • Hands-on experience in a growing B2B agency environment. Please note: Visa sponsorship is not available for this role. Location On-site in Berlin, Germany (Mitte area). This is not a remote role. Find more English Speaking Jobs in Germany on Arbeitnow

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