Business Development Representative - Industrial
Cogent Talent Solutions · Hybrid
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Job details
- Work model
- Hybrid
- Salary
- Not listed by source
- Location
- Grand Rapids, MI
Job description
Outside Sales Representative (OSR) Full-Time | Industrial, Commercial & Municipal Markets Position Summary The Outside Sales Representative (OSR) plays a critical role in driving growth across Industrial, Commercial, and Municipal/Local Government sectors. This position is responsible for developing new business, strengthening referral networks, and promoting specialized pipeline services-including CCTV inspections, CPPIs, CIPP/UV liners, and NACE coating and repair solutions. The OSR builds trusted relationships with key decision‑makers, identifies emerging opportunities, and ensures seamless coordination from initial outreach through project execution. Key Responsibilities Commercial Lead Development & Outreach Identify, pursue, and secure new Municipal and Industrial opportunities through cold calls, email outreach, in‑person visits, and industry networking. Build and maintain a strong pipeline of commercial clients and referral partners, including property managers, facility directors, asset managers, and insurance professionals. Referral Network Development & Maintenance Develop and expand referral networks with City Managers, Asset Managers, Engineering Firms, General Contractors, and Commercial/Industrial Plumbing companies. Maintain and grow established sales plans while exercising autonomy to create new strategic outreach plans. Relationship Management Build long-term relationships with municipal officers, industrial contractors, engineering firms, and other key stakeholders. Attend trade shows, industry events, and municipal pre‑bid networking sessions to strengthen market presence. Strategic Sales Execution Develop and execute strategies to penetrate target markets and assigned territories. Maintain accurate records of outreach activities, meetings, proposals, and opportunities. Marketing & Brand Promotion Distribute marketing collateral and educational materials tailored to pipeline services audiences. Collaborate with internal leadership to align messaging, campaigns, and outreach initiatives. Client Onboarding & Coordination Serve as the primary point of contact for new clients. Facilitate smooth transitions from sales to project execution, ensuring exceptional service throughout the engagement. Reporting & Performance Tracking Track weekly and monthly activity metrics, including outreach volume, meetings, proposals, and new client acquisition. Provide leadership with insights on market trends, challenges, and emerging commercial opportunities.
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