DesignOn-site

GTM, Emerging Products

Cursor · On-site

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Last seen by MeritLog September 12, 2026Source: AshbySource version: ashby-public-job-posting-v1

MeritLog read this listing from Cursor's Ashby job board and last checked it on September 12, 2026.

Source: the employer's Ashby job board. Open the original listing for current details.

Job details

Work model: On-site
Salary: Not listed by source
Location: New York
Company website: cursor.com

Hiring context

How this role compares at Cursor

Cursor has 127 live roles in MeritLog’s catalog across 8 job families, and 26 of them are in design. 0 of those listings publish a pay range, a disclosure rate of 0%.

Cursor concentrates this hiring in:

Counted across the job boards MeritLog tracks, at the time this page was served. Pay comparisons use only listings that publish a complete range in the same currency and period.

What the role asks for

What you'd do

Product expertise and solution leadership: Serve as the GTM expert for incubation products, developing deep knowledge of customer pain points, target personas, product capabilities, competitive alternatives, and positioning.
Account strategy and opportunity creation: Identify opportunities within existing customers and develop a clear point of view on where emerging products can create value. Partner with Core AEs and ADMs on account strategy while independently driving incubation motions
Customer discovery and validation: Lead deep discovery to understand adoption drivers, barriers, product gaps, and buying motivations. Use customer interactions, evaluations, wins, and losses to shape product requirements, positioning, and go-to-market strategy.
Technical and executive selling: Build champions, navigate engineering leaders and executive stakeholders, and lead value-based sales motions that convert opportunities into product adoption
Complex opportunity ownership: Own incubation opportunities end-to-end, coordinating across account teams, Product, Engineering, Field Engineering, and customer stakeholders
Business building: Help determine not only whether customers will adopt a new offering, but why they would do so and what it takes to build a repeatable business around it
You're genuinely entrepreneurial and curious, and energized by building something new
You see the 0→1 opportunity as the primary draw. You're excited by the challenge of figuring out what customers want, what they'll buy, and how a new product becomes a real business.
You want to be close to the product, understand why it wins and loses, and help shape what comes next
You’re comfortable operating without a playbook and making progress through ambiguity
You move fast, and adapt as products, customer feedback, and priorities evolve
You’ve sold at an early-stage company, and know how to sell transformational outcomes, not just product features or manage inbound demand

Parsed by MeritLog from the employer’s own posting. The full description follows below.

Job description

Our mission is to automate coding. The first step in our journey is to build the best tool for professional programmers, using a combination of inventive research, design, and engineering. Our organization is very flat, and our team is small and talent dense. We particularly like people who are truth-seeking, passionate, and creative. We enjoy spirited debate, crazy ideas, and shipping code. About the role The Incubation Team is a new team within Cursor responsible for bringing Cursor's next products to market. We partner closely with Product, Engineering, and Sales to validate customer demand, refine positioning, and build repeatable go-to-market motions before products scale to the broader organization. Each new product gets a dedicated team. There's no established pipeline or playbook. You'll work directly with customers to understand what they need, what they'll pay for, and what it takes to turn an emerging product into a successful business. This is not a traditional sales role. You'll spend as much time learning as you do selling - leading customer discovery, shaping product direction, and influencing go-to-market strategy. If you're excited by ambiguity, enjoy being close to the product, and want to help build what's next, you'll fit right in. What you’ll do - Product expertise and solution leadership: Serve as the GTM expert for incubation products, developing deep knowledge of customer pain points, target personas, product capabilities, competitive alternatives, and positioning. - Account strategy and opportunity creation: Identify opportunities within existing customers and develop a clear point of view on where emerging products can create value. Partner with Core AEs and ADMs on account strategy while independently driving incubation motions - Customer discovery and validation: Lead deep discovery to understand adoption drivers, barriers, product gaps, and buying motivations. Use customer interactions, evaluations, wins, and losses to shape product requirements, positioning, and go-to-market strategy. - Technical and executive selling: Build champions, navigate engineering leaders and executive stakeholders, and lead value-based sales motions that convert opportunities into product adoption - Complex opportunity ownership: Own incubation opportunities end-to-end, coordinating across account teams, Product, Engineering, Field Engineering, and customer stakeholders - Business building: Help determine not only whether customers will adopt a new offering, but why they would do so and what it takes to build a repeatable business around it You may be a fit if - You're genuinely entrepreneurial and curious, and energized by building something new - You see the 0→1 opportunity as the primary draw. You're excited by the challenge of figuring out what customers want, what they'll buy, and how a new product becomes a real business. - You want to be close to the product, understand why it wins and loses, and help shape what comes next - You’re comfortable operating without a playbook and making progress through ambiguity - You move fast, and adapt as products, customer feedback, and priorities evolve - You’ve sold at an early-stage company, and know how to sell transformational outcomes, not just product features or manage inbound demand

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