SEO, GEO & Content Optimization Manager
DDN · On-site
MeritLog read this listing from DDN's Ashby job board and last checked it on September 27, 2026.
Source: the employer's Ashby job board. Open the job post for the latest details.
Job details
- Work model
- On-site
- Salary
- Not listed by source
- Location
- New York Office
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Job description
THE ROLE We are looking for an SEO, GEO & Content Optimization Manager who blends analytical rigor with strong content instincts. You will identify topics that bring in qualified traffic, build a GEO strategy that ensures our content is preferred over competitors in AI-generated answer engines, and guide content creation that supports these insights. RESPONSIBILITIES SEO RESEARCH & INTENT ANALYSIS - Conduct keyword, topic, and intent research using Semrush. - Identify high-value terms that drive qualified traffic and conversions. - Map competitive rankings to find gaps and opportunities. - Recommend content priorities, updates, and areas for refinement. GEO (GENERATED EXPERIENCE OPTIMIZATION) - Build and own DDN's GEO strategy and framework. - Optimize content for discoverability within AI-generated answer engines (ChatGPT, Perplexity, Gemini, Claude, etc.). - Implement structured content, schema markup, and Q&A formats optimized for AI retrieval. - Partner with PMM and content teams to create GEO-ready content. CONTENT OPTIMIZATION - Improve clarity, structure, and digital performance of existing content, including solutions, products, blogs, FAQs, and resources. - Rewrite or refine content based on search intent and GEO insights. - Ensure consistency and discoverability across high-impact pages. PAGE-LEVEL CONTENT IMPROVEMENTS - Recommend targeted updates for high-value pages based on analytics and search intent. - Partner with the web team to implement changes without owning full-site UX. - Focus on iterative, insight-driven enhancements. WEB CHAT EXPERIENCE - Update and refine chat playbooks using Qualified. - Improve engagement, routing, segmentation, and meeting conversion. - Align chat experiences with SEO/GEO-driven content priorities. SYSTEMS, REPORTING & CONTINUOUS IMPROVEMENT - Own SEO/GEO reporting using Semrush (required), GA4, and related tools. - Track rankings, organic traffic, GEO visibility, page performance, and content health. - Build dashboards and deliver clear, actionable recommendations. - Create a continuous improvement roadmap shaped by analytics and competitive intelligence. QUALIFICATIONS - 3–5+ years of experience in SEO, content optimization, or digital content strategy. - Hands-on expertise with Semrush (required) and GA4; familiarity with Ahrefs, Moz, and Screaming Frog is a plus. - Strong understanding of search intent, metadata, content structure, and on-page SEO. - Strong writing and editing skills with a focus on content clarity and performance. - Familiarity with AI-based search optimization (GEO) or an eagerness to learn. - Experience refining chat playbooks, with Qualified preferred. - Analytical, organized, and able to turn insights into prioritized recommendations. - Collaborative and comfortable working across digital, content, PMM, and demand generation teams.