Global Editorial Director - B2B

Job details

Work model

Not provided by source

Salary

Not listed by source

Location

Boston, New York, San Francisco

Job description

Foundry’s B2B brands have built direct audience relationships through websites, newsletters, events, and community for decades. The mandate now is to accelerate: Grow those audiences significantly, deepen engagement, and make one-to-one audience relationships the dominant revenue driver across the portfolio.  As Global Editorial Director - B2B, you will own editorial identity and strategy for five globally recognized enterprise brands, lead a team organized by desks and topicality, and operate as a peer to our Editorial Director - Consumer. Each brand leans into its own distinctive voice, while centralized functions across audience development, content operations (SEO/GEO), video, and revenue provide the shared infrastructure behind them all.  This position will be required to be in the office full-time. Your job, simply: Make B2B editorial the single most valuable driver of audience growth across the Foundry ecosystem.  MORE ABOUT YOUR BRANDS  • CIO, CSO, Computerworld, NetworkWorld- Role-based audiences: IT leaders and professionals defined by their job and decision authority.  • InfoWorld - Topic-based audience: developers and architects defined by the (AI) platforms and tools they use.  WHAT YOU’LL DO  Set editorial strategy  • Define the voice, positioning, and content strategy for each brand - develop a distinctive identity for each, with all sharing a single operational backbone.  • Apply the role-based vs. topic-based audience distinction as a governing principle across the portfolio.  • Treat AI as infrastructure woven through every brand’s coverage, not a standalone beat.  Build a team of creator-journalists  • Recruit and develop creator-journalists who combine deep subject matter authority with multi-platform presence - across articles, newsletters, video, social, and event stages.  • Cultivate individual editorial voices that build subscriber relationships and become trusted names in their fields.  Grow and deepen the audience  • Expand the subscriber base and increase engagement across every brand, ensure every editorial surface - article, newsletter, video, event session - feeds the subscriber pool.  • Keep audiences inside the Foundry media ecosystem: moving readers across brands, into events, and back again rather than losing them to external platforms.  • Own a composite audience-quality scorecard spanning reach quality, relationship depth, revenue contribution, and platform capital.  Design content for two worlds  • Every piece of B2B content should work in two modes: machine-readable for AI and search surfaces (structured, data-rich, and optimized for LLMs) and human-first for trust and community (personality-led, opinionated, relationship-building). Your editorial operation delivers both, every time.  Integrate across the organization  • Partner with our Content Operations team on publishing workflows and cross-brand content flow, with Audience Revenue on subscriptions and paywalls, with Video & New Media on distributing content across all platforms, and with Events on editorial-to-event programming.  • Support commercial strategy without compromising editorial integrity. Manage budgets and resources against the content modellink framework.  • Represent Foundry’s B2B brands externally - on stage, on panels, across digital channels.  HOW YOU’LL BE MEASURED  • Subscriber pool growth per brand (newsletter + registered + paid).  • Audience quality and engagement depth across all five brands.  • Anonymous-to-addressable conversion rate on editorial landing pages.  • Cross-brand and cross-platform audience retention within the Foundry ecosystem.  • Creator-Journalist audience-building: subscriber growth per byline, engagement per creator.  • SEO and GEO performance: organic visibility, AI-surface citation rates.  • Budget and resource management against forecast.  WHAT YOU BRING  • 10+ years in editorial leadership in B2B technology, enterprise media, or an adjacent industry.  • An established network across the enterprise IT world - relationships with CIOs, CTOs, vendors, analysts, and conference organizers you can activate from day one.  • Track record leading high-performing, globally distributed editorial teams with named-brand authority.  • Deep understanding of enterprise IT buyers - their roles, their decision journeys, their pain points.  • Fluency in audience strategy: growing websites, newsletters, community, and events - not just page views and programmatic reach.  • Experience building or running a creator- or personality-led editorial model.  • Comfort in a layered organization - leading through influence as much as direct authority, and partnering with shared functions that serve multiple brands.  • Strong editorial judgement paired with commercial awareness and data literacy.