Creative Strategist - Maternity Leave Replacement / Contractor

Job details

Work model

On-site

Salary

Not listed by source

Location

Tel Aviv, Israel

What the role asks for

Parsed by MeritLog from the employer’s own posting. The full description follows below.

Job description

About the Role As a Performance Creative Specialist, you will serve as a strategic partner at the intersection of creative and data. You’ll join Taboola’s global Creative Shop, working hands-on to translate data into sharp, actionable creative briefs, produce high-performing assets (copy, images, videos, and landing pages), and relentlessly A/B test them to optimize campaigns for our internal User Acquisition team. About the Creative Shop Taboola’s Creative Shop is a global team of strategists, designers, data analysts, copywriters, and video editors who support our most valued clients and internal teams with creative direction and innovation. Responsibilities • Briefing & Execution: Translate internal and external data into actionable best practices and clear creative briefs for the studio, video editors, designers, and external vendors. • Asset & Campaign Optimization: Lead the strategy for optimizing campaign assets (copy, images, videos, and landing pages) using A/B testing frameworks to ensure they hit the mark across different platforms. • Knowledge Sharing: Create and deliver educational materials (webinars, internal briefings) for both internal teams and external clients to share creative insights and best practices. • Cross-Team Collaboration: Work closely with performance marketing and in-house media buying teams to monitor and iterate on creative strategy for Taboola’s internal user acquisition efforts. • Performance Analysis: Analyze and communicate the business impact of creative strategy initiatives (e.g., spend uplift, CTR/CVR improvements). • This is a full time job Requirements • 3–5 years of experience in a performance creative, creative strategy, or ad-creative role within digital advertising. • Strong understanding of global digital media buying, ad platforms (TikTok, FB, Instagram, YouTube, LinkedIn), landing page performance, and content marketing. • Demonstrated success in using data and testing frameworks to drive creative decisions. • Familiarity with user acquisition funnel strategies, especially for in-house growth teams. • Experience working with or implementing generative AI tools in creative workflows. • Ability to manage multiple, complex tasks simultaneously in a global, high-pressure environment. • Excellent presentation and communication skills for sharing insights with internal stakeholders and clients. • Fluent in English – verbal and written communication. • Working Scope & Engagement: This position is an independent contractor engagement billed against tax invoices (Hesbonit Mas). The regular full-time commitment is based on a standard 42-hour workweek (or ~182 monthly hours across 5 days, scaled down to ~145 monthly hours for a 4-day scope), calculated and paid at an agreed hourly rate upon receipt of monthly time logs and invoices.