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Market Research Analysts and Marketing Specialists pay in San Jose-Sunnyvale-Santa Clara, CA and Sumter, SC
The May 2025 BLS OEWS median for Market Research Analysts and Marketing Specialists is $141,960 per year in San Jose-Sunnyvale-Santa Clara, CA. It is $54,980 per year in Sumter, SC. San Jose-Sunnyvale-Santa Clara, CA is 158.2% above Sumter, SC on the published median.
Both rows use SOC 13-1161 and the same annual wage metric. Median means the middle of each area's published wage spread. It is not one worker's pay. The larger median is not proof that one place gives a better job or a better result. It is one wage fact from one source period.
BLS lists 12,710 wage and salary jobs in San Jose-Sunnyvale-Santa Clara, CA and 100 in Sumter, SC. Those are survey job counts, not open posts. Read pay, job scale, local share, and price level as separate facts before you make a choice.